Necessity is the mother of Invention

Our story begins in 2005, with an on-farm experience stirring a curiosity within our Managing Director, Gerard Roney, that led to the development of the revolutionary and often copied saliva restriction Advantage Feeders. Gerard bought 700 ewes in 2005 and found that the feeders he bought to ration feed to them could not offer a low enough allocation. He wanted to feed 250g/head/day, but the feeders only offered one adjusting slide. The lowest consistent ration he was able to feed was 600g/head/day. This inability to feed a low ration meant that Gerard was finding the cost of feed excessive and he was continually filling the feeders.

Click here to learn more

He thought there must be a better way, so spent six months making and testing prototypes featuring what eventually became our signature, the 3-way feed restriction system. Gerard’s initial goal was to develop a system within grain feeders that would limit the sheep to accessing only what they could touch with their tongue at any one time. Early trials indicated that sheep were leaving a feeder, set to a low ration, after about five minutes of feeding. Rather than simply assuming that this was due to dissatisfaction or difficulty, Gerard set up a video camera to capture exactly what was happening at the feeder. Owner standing next to a feeder

The surprising resultant footage showed that sheep could only eat from the restricted settings when they had saliva on their tongue. Once the saliva had dried out, sheep had to wait for it to build back up again before revisiting the feeder. He immediately knew he was on to something good. Consequently, he launched Advantage Feeders in 2006. Since our inception, our sole focus has been livestock feeding equipment and systems to ensure the best possible pasture and feed utilisation. We concentrate all our efforts to extract the best possible results for our customers and the wider farming community. This strong results-based and customer-focused approach means that we are always conducting field trials to measure results and further develop our systems in order that you profit from the lessons we learn. We truly want to assist farmers’ businesses to become as robust and profitable as possible – it’s our driving passion. Owner standing next to a feeder

We test all our feeders on the usual ruminants such as cattle, sheep, goats and deer. We also stand by what we make, with an industry-leading five-year warranty on all of our products. We have refused to rest on our laurels. Since 2007 we have released a series of hay and mineral feeders featuring the same focus on innovation and continual improvement. 2007 saw the first Cradle Hay Feeder developed to enable feeding full round bales to stock in an elevated position without requiring a front-end loader to put bales in them. The Cradle Hay Feeder soon became part of a family, with the Sliding Gate and Tray Hay Feeders added shortly thereafter. In typical innovative fashion, we then added the Hay Feeder Roof to deliver extra benefits to the Cradle and Tray Hay Feeder users. We are now international, having taken our feeders to the world, selling to thousands of farmers in ten vastly differing overseas markets. Our feeders are tested and performing well in some of Earth’s most extreme climatic conditions. Of course, this benefits our Australian heartland customers, as we have learnt how farmers in different countries run their operations. For example, creep feeding wasn’t a widespread practice within Australia. After seeing how beneficial it was to overseas farmers, we took their ideas and developed them further. We knew it would be of huge benefit to Australian farmers. We are constantly innovating and implementing improvements to our feeders that benefit farmers all over the world. If it’s an improvement or feature that would be profitable to farmers – we will incorporate it into our way of doing things, into our systems and into our culture.

Want to learn more? Download a Brochure

Other than all the expected product information, our brochures also contain information on how the systems maximise rumen performance and decrease pasture consumption.

2017 Brochure

This brochure features the results of a trial completed by a Victoria farmer, Mark Veale. He was able to increase the stocking rate by 50%. It also shows all the new 2017 product releases including the 800HD, Pivot Trailer, Rubber Mats and Upper Adjuster Handles.

All the features of the newly released Heavy Duty Range
How the little and often system increases production
What is creep feeding and why its returns are so high
An on-farm trial showing great returns
Prices and distribution locations

Download

Come and say G’day

There is no better place to see the products in the flesh and chat to one of our expert team members about your operation and how the products can improve your profitability.

Click below to find out when we are coming to a location near you.

Date	Field Day Name	Location	Website
JUN 6-8	Farm Fest	Toowoomba	www.farmonline.com.au/events/farmfest
JUL 6-8	Ag Grow	Emerald	www.aggrow.com.au
SEP TBA	Queensland Beef Expo	Toowoomba	www.beefexpo.com.au

Date	Field Day Name	Location	Website
FEB TBA	Loddon Valley Merino Field Days	Serpentine	www.loddonvalleymerinos.org.au
MAR 7-9	Wimmera Field Days	Horsham	www.wimmerafielddays.com.au
MAR 25	Rural Lifestyle Expo	Ballarat	www.rurallifestyleexpo.org.au
MAR 30-APR	Farmworld	Warragul	www.lardnerpark.com.au/farmworld
JUL 14-16	Australian Sheep and Wool Show	Bendigo	www.sheepshow.com
AUG 7-8	Sheepvention	Hamilton	www.hamiltonshowgrounds.com.au
AUG TBA	Mallee Machinery Field Days	Speed	www.mmfd.com.au
AUG TBA	BCG Sheep Management Showcase	Birchip	www.bcg.org.au
OCT 3-5	Elmore Field Days	Elmore	www.elmorefielddays.com.au

Date	Field Day Name	Location	Website
JUL 14-15	Mudgee Small Farm Field Days	Mudgee	www.mudgeefielddays.com.au
AUG TBA	Ag-Quip	Gunnedah	www.farmonline.com.au/events/agquip
SEP TBA	Henty Machinery Field Days	Henty	www.hmfd.com.au
OCT 21-22	Murrumbateman Field Days	Murrumbateman	www.mfdays.com
OCT 26-28	Australian National Field Days	Orange	www.anfd.com.au

Date	Field Day Name	Location	Website
MAR 10-11	Woolorama	Wagin	www.woolorama.com.au
AUG 30-31	Dowerin Machinery Field Days	Dowerin	www.dowerinfielddays.com.au
SEP TBA	Newdegate Field Days	Newdegate	www.nfday.com.au

Date	Field Day Name	Location	Website
MAR 17-18	South East Field Days	Lucindale	www.southeastfielddays.com.au
MAR 31-APR 1	Karoonda Farm Fair	Karoonda	www.farmfair.com.au
SEP 26-28	Yorke Peninsula Field Days	Kadina	www.ypfielddays.com.au

Date	Field Day Name	Location	Website
May 4-6	Agfest	Oaks	www.agfest.com.au

Date: JUN 6-8
Day Name: Farm Fest
Location: Toowoomba
Website: www.farmonline.com.au/events/farmfest

Date: JUL 6-8
Day Name: Ag Grow
Location: Emerald
Website: www.aggrow.com.au

Date: SEP TBA
Day Name: Queensland Beef Expo
Location: Toowoomba
Website: www.beefexpo.com.au

Date: FEB TBA
Day Name: Loddon Valley Merino Field Days
Location: Serpentine
Website: www.loddonvalleymerinos.org.au

Date: MAR 7-9
Day Name: Wimmera Field Days
Location: Horsham
Website: www.wimmerafielddays.com.au

Date: MAR 25
Day Name: Rural Lifestyle Expo
Location: Ballarat
Website: www.rurallifestyleexpo.org.au

Date: MAR 30-APR
Day Name: Farmworld
Location: Warragul
Website: www.lardnerpark.com.au/farmworld

Date: JUL 14-16
Day Name: Australian Sheep and Wool Show
Location: Bendigo
Website: www.sheepshow.com

Date: AUG 7-8
Day Name: Sheepvention
Location: Hamilton
Website: www.hamiltonshowgrounds.com.au

Date: AUG TBA
Day Name: Mallee Machinery Field Days
Location: Speed
Website: www.mmfd.com.au

Date: AUG TBA
Day Name: BCG Sheep Management Showcase
Location: Birchip
Website: www.bcg.org.au

Date: OCT 3-5
Day Name: Elmore Field Days
Location: Elmore
Website: www.elmorefielddays.com.au