Necessity is the mother of Invention

Our story begins in 2005, with an on-farm experience stirring a curiosity within our Managing Director, Gerard Roney, that led to the development of the revolutionary and often copied saliva restriction Advantage Feeders. Gerard bought 700 ewes in 2005 and found that the feeders he bought to ration feed to them could not offer a low enough allocation. He wanted to feed 250g/head/day, but the feeders only offered one adjusting slide. The lowest consistent ration he was able to feed was 600g/head/day. This inability to feed a low ration meant that Gerard was finding the cost of feed excessive and he was continually filling the feeders.

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He thought there must be a better way, so spent six months making and testing prototypes featuring what eventually became our signature, the 3-way feed restriction system. Gerard’s initial goal was to develop a system within grain feeders that would limit the sheep to accessing only what they could touch with their tongue at any one time. Early trials indicated that sheep were leaving a feeder, set to a low ration, after about five minutes of feeding. Rather than simply assuming that this was due to dissatisfaction or difficulty, Gerard set up a video camera to capture exactly what was happening at the feeder. Owner standing next to a feeder The surprising resultant footage showed that sheep could only eat from the restricted settings when they had saliva on their tongue. Once the saliva had dried out, sheep had to wait for it to build back up again before revisiting the feeder. He immediately knew he was on to something good. Consequently, he launched Advantage Feeders in 2006. Since our inception, our sole focus has been livestock feeding equipment and systems to ensure the best possible pasture and feed utilisation. We concentrate all our efforts to extract the best possible results for our customers and the wider farming community. This strong results-based and customer-focused approach means that we are always conducting field trials to measure results and further develop our systems in order that you profit from the lessons we learn. We truly want to assist farmers’ businesses to become as robust and profitable as possible – it’s our driving passion. Owner standing next to a feeder We test all our feeders on the usual ruminants such as cattle, sheep, goats and deer. We also stand by what we make, with an industry-leading five-year warranty on all of our products. We have refused to rest on our laurels. Since 2007 we have released a series of hay and mineral feeders featuring the same focus on innovation and continual improvement. 2007 saw the first Cradle Hay Feeder developed to enable feeding full round bales to stock in an elevated position without requiring a front-end loader to put bales in them. The Cradle Hay Feeder soon became part of a family, with the Sliding Gate and Tray Hay Feeders added shortly thereafter. In typical innovative fashion, we then added the Hay Feeder Roof to deliver extra benefits to the Cradle and Tray Hay Feeder users. We are now international, having taken our feeders to the world, selling to thousands of farmers in ten vastly differing overseas markets. Our feeders are tested and performing well in some of Earth’s most extreme climatic conditions. Of course, this benefits our Australian heartland customers, as we have learnt how farmers in different countries run their operations. For example, creep feeding wasn’t a widespread practice within Australia. After seeing how beneficial it was to overseas farmers, we took their ideas and developed them further. We knew it would be of huge benefit to Australian farmers. We are constantly innovating and implementing improvements to our feeders that benefit farmers all over the world. If it’s an improvement or feature that would be profitable to farmers – we will incorporate it into our way of doing things, into our systems and into our culture.

Want to learn more? Download a Brochure

Other than all the expected product information, our brochures also contain information on how the systems maximise rumen performance and decrease pasture consumption.

2017 Brochure

This brochure features the results of a trial completed by a Victoria farmer, Mark Veale. He was able to increase the stocking rate by 50%. It also shows all the new 2017 product releases including the 800HD, Pivot Trailer, Rubber Mats and Upper Adjuster Handles.

AF tick All the features of the newly released Heavy Duty Range
AF tick How the little and often system increases production
AF tick What is creep feeding and why its returns are so high
AF tick An on-farm trial showing great returns
AF tick Prices and distribution locations

Come and say G’day

There is no better place to see the products in the flesh and chat to one of our expert team members about your operation and how the products can improve your profitability.

Click below to find out when we are coming to a location near you.

Date Field Day Name Location Website
JUN 6-8 Farm Fest Toowoomba www.farmonline.com.au/events/farmfest
JUL 6-8 Ag Grow Emerald www.aggrow.com.au
SEP TBA Queensland Beef Expo Toowoomba www.beefexpo.com.au

Date Field Day Name Location Website
FEB TBA Loddon Valley Merino Field Days Serpentine www.loddonvalleymerinos.org.au
MAR 7-9 Wimmera Field Days Horsham www.wimmerafielddays.com.au
MAR 25 Rural Lifestyle Expo Ballarat www.rurallifestyleexpo.org.au
MAR 30-APR Farmworld Warragul www.lardnerpark.com.au/farmworld
JUL 14-16 Australian Sheep and Wool Show Bendigo www.sheepshow.com
AUG 7-8 Sheepvention Hamilton www.hamiltonshowgrounds.com.au
AUG TBA Mallee Machinery Field Days Speed www.mmfd.com.au
AUG TBA BCG Sheep Management Showcase Birchip www.bcg.org.au
OCT 3-5 Elmore Field Days Elmore www.elmorefielddays.com.au

Date Field Day Name Location Website
JUL 14-15 Mudgee Small Farm Field Days Mudgee www.mudgeefielddays.com.au
AUG TBA Ag-Quip Gunnedah www.farmonline.com.au/events/agquip
SEP TBA Henty Machinery Field Days Henty www.hmfd.com.au
OCT 21-22 Murrumbateman Field Days Murrumbateman www.mfdays.com
OCT 26-28 Australian National Field Days Orange www.anfd.com.au

Date Field Day Name Location Website
MAR 10-11 Woolorama Wagin www.woolorama.com.au
AUG 30-31 Dowerin Machinery Field Days Dowerin www.dowerinfielddays.com.au
SEP TBA Newdegate Field Days Newdegate www.nfday.com.au

Date Field Day Name Location Website
MAR 17-18 South East Field Days Lucindale www.southeastfielddays.com.au
MAR 31-APR 1 Karoonda Farm Fair Karoonda www.farmfair.com.au
SEP 26-28 Yorke Peninsula Field Days Kadina www.ypfielddays.com.au

Date Field Day Name Location Website
May 4-6 Agfest Oaks www.agfest.com.au

Date: JUN 6-8
Day Name: Farm Fest
Location: Toowoomba
Website: www.farmonline.com.au/events/farmfest

Date: JUL 6-8
Day Name: Ag Grow
Location: Emerald
Website: www.aggrow.com.au

Date: SEP TBA
Day Name: Queensland Beef Expo
Location: Toowoomba
Website: www.beefexpo.com.au

Date: FEB TBA
Day Name: Loddon Valley Merino Field Days
Location: Serpentine
Website: www.loddonvalleymerinos.org.au

Date: MAR 7-9
Day Name: Wimmera Field Days
Location: Horsham
Website: www.wimmerafielddays.com.au

Date: MAR 25
Day Name: Rural Lifestyle Expo
Location: Ballarat
Website: www.rurallifestyleexpo.org.au

Date: MAR 30-APR
Day Name: Farmworld
Location: Warragul
Website: www.lardnerpark.com.au/farmworld

Date: JUL 14-16
Day Name: Australian Sheep and Wool Show
Location: Bendigo
Website: www.sheepshow.com

Date: AUG 7-8
Day Name: Sheepvention
Location: Hamilton
Website: www.hamiltonshowgrounds.com.au

Date: AUG TBA
Day Name: Mallee Machinery Field Days
Location: Speed
Website: www.mmfd.com.au

Date: AUG TBA
Day Name: BCG Sheep Management Showcase
Location: Birchip
Website: www.bcg.org.au

Date: OCT 3-5
Day Name: Elmore Field Days
Location: Elmore
Website: www.elmorefielddays.com.au

Date: FEB TBA
Day Name: Loddon Valley Merino Field Days
Location: Serpentine
Website: www.loddonvalleymerinos.org.au

Date: MAR 7-9
Day Name: Wimmera Field Days
Location: Horsham
Website: www.wimmerafielddays.com.au

Date: MAR 25
Day Name: Rural Lifestyle Expo
Location: Ballarat
Website: www.rurallifestyleexpo.org.au

Date: MAR 30-APR
Day Name: Farmworld
Location: Warragul
Website: www.lardnerpark.com.au/farmworld

Date: JUL 14-16
Day Name: Australian Sheep and Wool Show
Location: Bendigo
Website: www.sheepshow.com

Date: AUG 7-8
Day Name: Sheepvention
Location: Hamilton
Website: www.hamiltonshowgrounds.com.au

Date: AUG TBA
Day Name: Mallee Machinery Field Days
Location: Speed
Website: www.mmfd.com.au

Date: AUG TBA
Day Name: BCG Sheep Management Showcase
Location: Birchip
Website: www.bcg.org.au

Date: OCT 3-5
Day Name: Elmore Field Days
Location: Elmore
Website: www.elmorefielddays.com.au

Date: JUL 14-15
Day Name:Mudgee Small Farm Field Days
Location: Mudgee
website:www.mudgeefielddays.com.au

Date: AUG TBA
Day Name:Ag-Quip
Location: Gunnedah
website:www.farmonline.com.au/events/agquip

Date: SEP TBA
Day Name:Henty Machinery Field Days
Location: Henty
website:www.hmfd.com.au

Date: OCT 21-22
Day Name:Murrumbateman Field Days
Location: Murrumbateman
website:www.mfdays.com

Date: OCT 26-28
Day Name:Australian National Field Days
Location: Orange
website:www.anfd.com.au

Date: MAR 10-11
Day Name: Woolorama
Location: Wagin
Website: www.woolorama.com.au

Date: AUG 30-31
Day Name: Dowerin Machinery Field Days
Location: Dowerin
Website: www.dowerinfielddays.com.au

Date: SEP TBA
Day Name: Newdegate Field Days
Location: Newdegate
Website: www.nfday.com.au

Date: MAR 17-18
Day Name: South East Field Days
Location: Lucindale
Website: www.southeastfielddays.com.au

Date: MAR 31-APR 1
Day Name: Karoonda Farm Fair
Location: Karoonda
Website: www.farmfair.com.au

Date: SEP 26-28
Day Name: Yorke Peninsula Field Days
Location: Kadina
Website: www.ypfielddays.com.au

Date: May 4-6
Day Name: Agfest
Location: Oaks
Website: www.agfest.com.au

Visit one of our Workshops

We want to make sure you have the best possible experience, get the best results and utilise your investment successfully in as many ways as possible.

It is often small changes that can make the biggest impact on profit. The half day workshops will provide you with a number of ideas and systems that are easy to implement when you return home.

  • Our presentation – making the most out of your grass

  • Complementary speakers – get more out of the event

  • Product display – take the opportunity to view the products

  • Get fed and socialise – have a chat with a snag in hand

  • Fund raising – all proceeds generated are donated

Join our newsletter list to be informed of when events are happening in your area.

Sign up to our newsletter

Sign up today to one of our workshops in Queensland. Register yourself (and your friends) below.

Note: For catering and seating purposes, please enter each attendant on a separate row. There is a $20 charge per person. All payments will be donated to the National Centre for Farmer Health. The fee is payable upon arrival at the event.

Name Number Email Postcode Event

Person 1

Person 2

Person 3

Person 4

Person 5

Get off to a FAST START

We want to make sure you have the best possible experience, get the best results and utilise your investment successfully in as many ways as possible.

Standard Operating Proceedures

Step by step instructions on how to use the grain/pellet feeders in all their applications.

User Guide

All the things you need to know about setting up, using the feeders and managing stock.

Consumption Log

A simple table to keep track of and calculate feed consumption.

See what the team at Advantage Feeders is up to

EXTENDED WARRANTY FORM

A standard two year warranty applies to all purchases. Advantage Feeders offers an additional 3 years of warranty. This is completely free of charge when the Extended Warranty Form is completed.  

Advantage Feeders is the only manufacturer to offer a five year warranty. We know our products last, so you can be sure that your investment in an Advantage Feeders product will repay you for many years.

*Warranty covers reasonable use and handling of feeders for their intended purpose

ASK ANDY FOR HELP
Please let me know how I can help you and I will get back to you as soon as possible.