Our team

Built by a Team That Knows the industry

From engineering and manufacturing through to the sales team taking your call, everyone at Advantage Feeders understands what precision ration control means for a livestock operation. We design for real conditions, and we’re across the detail because we’ve seen what happens when feeders don’t hold up.

That understanding now spans six markets. Our team works across Australia, New Zealand, the United Kingdom, Ireland, the United States, and Canada, supported by a distributor network that puts local knowledge on the ground where our customers farm. A producer in Victoria and a producer in Alberta face different seasons, different feed, and different pressures, and the people who take their calls know the difference.

What stays the same is the approach. Every feeder is built to the same standard, backed by the same warranty, and supported by people who understand feeding because it’s what they do every day.

Robert Pollard, a team member at Advantage Feeders.

Robert Pollard

Marketing Manager

Brendan Roney smiles in a head-and-shoulders portrait.

Brendan Roney

Engineering Manager

A woman holds a sheep in a rural paddock.

Sally Hollingworth

Logistics Manager & National Sales Manager - AU

Mikel Dean, identified with Advantage Feeders.

Mikel Dean

CEO

Gerard Roney leans on a livestock feeder.

Gerard Roney

Founder / Managing Director

Black-and-white portrait of Shelley Lockhart smiling.

Shelley Lockhart

Sales Support Office - AU

A woman holds a sheep in a rural paddock.

Sally Hollingworth

Logistics Manager & National Sales Manager - AU

Laura Wise smiles in a padded jacket with the Wise Agriculture Co logo.

Laura Wise

UK Distributor / Wise Agriculture Ltd

Edward Wise stands before livestock feeding equipment.

Edward Wise

UK Distributor / Wise Agriculture Ltd

Peter Tonkin in a black-and-white portrait.

Peter Tonkin

Sales Manager - NZ

Sheryl Tonkin smiles in a black-and-white head-and-shoulders portrait.

Sheryl Tonkin

Sales Manager - NZ

Ann-Marie Deady in front of cattle behind yard fencing.

Annmarie Deady

Marketing - Ireland

Bryan Harris stands beside farm machinery, holding a sheet of paper.

Bryan Harris

Irish Distributor / Dairy Direct Ltd

Kathryn Kenneally stands beside stacked livestock feeder containers.

Kathryn Kenneally

Irish Distributor / Dairy Direct Ltd

Stewart Milton

Marketing - USA

Doug Shaffer wears a shirt embroidered with the Advantage Feeders logo.

Doug Schaffer

Sales Manager – USA

Marlin Huber stands beside livestock feeding equipment, wearing a Huber Equipment shirt.

Marlin Huber

Canada Distributor / Huber Ag Equipment Ltd

Myrna Huber beside a metal livestock feeder, wearing a Huber polo shirt.

Myrna Huber

Canada Distributor / Huber Ag Equipment Ltd

Australian Owned
Globally Distributed
40+
distributors nationwide

We provide local access to our innovative livestock feeding systems, backed by knowledgeable support and on-the-ground expertise.

Advantage Feeders is proudly headquartered in Ballarat, Victoria, supporting livestock producers across Australia and beyond.

Advancing Ruminant Production

Help livestock farmers double meat production with the same level of inputs

Through continual research and development, we strive to provide livestock farmers with the world’s best controlled feeding products, knowledge and systems that allow them to achieve the highest return on investment

Built tough for the paddock, backed by results